The Marketing Program: How Custom Relationships are Built

This activity is important because marketing managers must discover what prospective customers need and want. Mark managers use this knowledge to create products and services for their various target markets. Different marketing mixe developed to serve the unique needs or the firm's target markets.

The goal of this activity is to demonstrate your understanding of how a marketing manager might use the marketing mix value for two distinct car rental service segments. The first is the business traveler segment $($customers traveling primar business$),$ and the second is the leisure traveler segment $($customers traveling primarily for leisure or relaxation$).$

Roll over each item to read its description. Decide which marketing mix element it represents and which segment it reaches. Then drag it to the correct place in the chart.