The Marketing Research Process in Action

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This activity is important because marketing research helps identify what products customers have purchased in the past, and what changes have occurred to alter what they want now and what they're likely to want in the future. Marketers also conduct research on business trends, the ecological impact of their decisions, global trends, and more. Businesses need information to compete effectively, and marketing research is the activity that gathers it$.$ Besides listening to customers, marketing researchers also pay attention to what employees, shareholders, dealers, consumer advocates, media representatives, and other stakeholders have to say.

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The goal of this activity is to demonstrate your knowledge of the marketing research process.

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Instructions: Match the activity undertaken by Campbell$$s Soup with the appropriate step in the marketing research process.

Collect research data

Analyze research data

Choose the best solution and implement it

Assess the situation and define the question

Match each of the options above to the items below.

Campbell$$s becomes aware of the Latino population growth in the United States.

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Marketers from Campbell$$s start gathering secondary data from the U$.$S$.$ Census Bureau.

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Campbell$$s evaluates the data and verifies the increase in the Latino population.

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Campbell$$s introduces Red Bean soup.