The marketing research process is a well$-$defined set of steps. This activity is important because if followed, the research process should yield invaluable

information concerning a firm's market. Marketing researchers use a variety of techniques and gather data from an assortment of sources to provide the

goods and services truly desired by people. Regardless of the technique employed, firms follow five basic steps when they engage in the marketing research

process.

The goal of this activity is to demonstrate your understanding of when to accomplish each step in the process.

Place the steps of the marketing research process in the correct order.

Rank the options below.

Problem definition

Data collection

Data analysis

Taking action

Plan development