The marketing research process is a well$-$defined set of steps. This activity is important because if followed, the research process should yield invaluable information concerning a firm$$s market. Marketing researchers use a variety of techniques and gather data from an assortment of sources to provide the goods and services truly desired by people. Regardless of the technique employed, firms follow five basic steps when they engage in the marketing research process.

The goal of this activity is to demonstrate your understanding of when to accomplish each step in the process.