The marketing team of Mega Market retail store uses its customer database to generate customer profiles. These
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The marketing team of Mega Market retail store uses its customer database to generate customer profiles. These profiles are used to assess the interests of the customers, and to send them relevant promotional e-mails.How the activities of the marketing team are referred to as In the given scenario ? Explain
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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