VitaFluid, a health drink, is available at all supermarkets. After research, the marketing team of the brand
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VitaFluid, a health drink, is available at all supermarkets. After research, the marketing team of the brand discovered that 90% of its customers were people between the ages of 30 and 40. Only 10% of teenagers liked the drink; the rest disliked it because of its bitter flavor. To attract more teenagers, the brand made its packaging more appealing, and modified the formula to make it sweeter. how does the teenage group can be referred to as in this scenario ?Explain
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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