the MarTech B$2$B relationship marketing article $($ found in Module $2$ and attached below$)$ and to the following questions:

How does this article relate to the content from first two modules $?$

What was key takeaway from the article? Why do think this stood out?

Which one of the five components of their new marketing program do think will be most beneficial to the firm? Why? $($Feel free to bring in another example here, either from marketing news or own experience$).$