Question: The merger and acquisitions process doesn t end with the deal closure. Without having post - merger integration phase well - planned, the deal risks
The merger and acquisitions process doesnt end with the deal closure. Without having postmerger integration phase wellplanned, the deal risks of failure. Postmerger integration involves combining the two businessestheir assets, people, resources, and technologyinto one in a way that creates the most value for the future of company. After the acquisition, the healthcare company NORTHERN CARE estimates that there will be an increased focus on production expansion and customer growth targeted marketing strategies. Customer retention during the integration process is one the challenges and NORTHERN CARE expects to engage in series of targeted marketing campaigns to boost sales postacquisition. Research indicates the following: There is chance that any given marketing campaign will significantly boost sales On average, of customers make purchases after seeing a campaign, and NORTHERN CARE receive an average of customer inquiries per month. a What is the probability that at least two out of the next five marketing campaigns will significantly boost sales?
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