The method of sales presentation is consistent with the application of the marketing concept (i.e., pull), while the method of sales presentation is consistent with the sales concept (i.e., push). Customized; Standard memorized O Outlined; Standard memorized O Customized; Outlined Standard memorized; Customized Standard memorized: Outlined Research shows that _______ is a strong driver of a salesperson's adaptive selling ability. In turn, an increase in a salesperson's adaptive selling ability drives an increase in Trust; knowledge Commitment; creativity O Knowledge; communication Communication; trust Creativity; knowledge