Question: The MIA is a robotic vacuum cleaner. Two very different commercials for it were released simultaneously. The first spoke of its ease of use, compact

The MIA is a robotic vacuum cleaner. Two very different commercials for it were released simultaneously. The first spoke of its ease of use, compact nature, and clean finish. The second spoke of its favourable reviews, speed, room clearance time, and size compared to competitors. Which individual buying influence is the MIA's marketing team trying to focus on

?

.

Family life

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cycle stage

.

Personality or lifestyle

.

Gender

.

Age

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