Question: the mini case is based on XYZ Inc., an imaginary company that you are pretending to manage. This company is based in Ontario and has

the mini case is based on XYZ Inc., an imaginary company that you are pretending to manage.

This company is based in Ontario and has successfully been producing and selling fresh vegetables nationally for many years.

Your management team is now thinking of entering the global market, but you are wondering if the company could gain competitive advantage in such crowded marketplace.

This week's content has provided a lot of information about factors affecting the global market.

In addition to what has been covered in class, watch the video on Porter's Diamond model on competitive advantage. The video is posted here in this week's folder.

After watching the video, conduct a mini research to learn about the fresh vegetables industry in Ontario and Canada as a whole.

Hint: Watch Porter's Diamon Model video before your mini research. This will help you to find the right information needed for the discussion question.

Question

Based on your mini research and this week's content, use Porter's Diamond model to explain why XYZ Inc., a Canadian company, may or may not succeed in the global market.

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