Question: The most common direct marketing objective that is typically expected by companies is: a. to increase awareness about a product/service. b. to seek a direct

The most common direct marketing objective that is typically expected by companies is:

a. to increase awareness about a product/service.

b. to seek a direct response.

c. to reduce post purchase dissonance

d. to increase knowledge of use of the product.

e. to sell the product at a higher price

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