The most competitively effective and very likely most profitable long-term approach to reduce or eliminate paying tariffs on pairs imported from production facilities in a different region to a company's distribution warehouse in Latin America is to pursue a strategy of selling fewer pairs in Latin America than rival companies, which will then keep the company's costs for import tariffs in Latin America lower than those of rivals and give the company a low tariff cost advantage on its sales in Latin America. cut the marketing expenses per pair sold in Europe Africa by enough to cover some/all of the per pair tariff costs cut the expenses for superior materials and for styling/features per model on all branded pairs produced and shipped to Europe-Africa by enough to cover some/all of the tariff Costs. simply stop selling footwear in Latin America O build and equip a production facility in Latin America and then expand its production capability as may be needed to supply all (or at least most) of the pairs the company intends to try to sell in Latin America