The most competitively effective and very likely most profitable long-term approach to reduce or eliminate the impact of paying tariffs on pairs imported to a company's distribution warehouse in Latin America is to o cut distribution and warehouse expenses and marketing expenses per pair sold in Europe Africa by enough to cover some/all of the tariff costs o build production capacity in Latin America and then expand the facility's capacity as may be needed to supply all (or at least most) of the pairs the company intends to try to sell in Latin America O raise the company's selling price of footwear in Latin America by the full amount of the tariff and pass all tariff costs along to the Latin American purchasers of the company's footwear- -this strategy has the advantage of completely eliminating the company's exposure to import tariffs in Latin America o pursue a strategy of selling fewer pairs in Latin America than rival companies, which will them keep the company's costs for import tariffs lower than those of rivals and give the company a low tariff cost advantage on its sales in Latin America lower the S/Q rating on all pairs sold in Latin America--no tariffs have to be paid on branded footwear having an S/Q rating of 3-stars or below. Copying, redistributing, or website posting is expressly prohibited and constitutes copyright violation Copyright 2020 by Glo-Bus Software Inc