The most important, and often the most difficult, step in the marketing research process is. Select one: a. Defining the problem. b. Gathering tertiary data c. Interpreting the sales. d. Gathering primary data. One advantage of distributing directly to consumers is that. Select one: a. Manufacturers have complete control of selling. b. The risk of bad debt is lowered. c. Selling costs are high. d. Trading discounts are allowed The firm's break-even point is the point where: Select one: a. Utilisation of profit b. Maximum profit is earned. c. Total cost just equals total revenue. d. The target return on investment is earned