The multi$-$attribute attitude model is designed to:$$

Question $20$ options:

a$)$

predict how a customer will evaluate a store based upon its attributes and how important these attributes are to the customer.

b$)$

forecast inventory needs based on a multiple regression model.

c$)$

modify preexisting attitudes by providing customers with a list of benefits $($attributes$)$ for shopping at a particular store or buying a particular product.

d$)$

shorten the buying process by highlighting the attributes that will most likely affect the buying behavior of the targeted market.