The multiattribute attitude model is designed to modify preexisting attitudes by providing customers with a list of benefits (attributes) for shopping at a particular store or buying a particular product. stratify the target market by examining customers' attributes and determine the store's or product's position in the market. predict how a customer will evaluate a store based on its attributes and how important these attributes are to the customer. shorten the buying process by highlighting the attributes that will most likely affect the buying behavior of the targeted market. forecast inventory needs based on a multiple regression model