The name of the company selected is Apple Inc. The chosen product is a TV since Apple doesn't have a TV. The name of the TV is iTV.

Answer the following question:

Selected one Promotional Approach to be Digital advertising.

Explain why because it is more targeted, or Sales promotions because it will allow consumers to sample a new product with little risk/investment.

Personal Selling because a relationship with the customer is a very important part in influencing them to buy this product, magazines because targeting a very specific demographic that we know are regular subscribers to that magazine, etc. And expand on your explanation

Answer rating: 100% (QA)

The selected promotional approach for the iTV is Digital Advertising Digital advertising is chosen for several reasons emphasizing its effectiveness i... View the full answer