Question: The new - product development process Multiple Choice Is based on the idea that a firm should eliminate potentlally unprofitable product ideas as early as

The new-product development process
Multiple Choice
Is based on the idea that a firm should eliminate potentlally unprofitable product ideas as early as possible.
relies solely on test marketing to decide whether to drop an idea or take it to market.
does not encourage dropping ideas completely but rather to improve upon them.
seeks to take as many ideas to market as possible, hoping to find a breakthrough opportunity.
The new-product development process Multiple Choice Is based on the idea

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