Question: The next two questions ( 1 4 - 1 5 ) are based upon the following: A retailer will build a small or a large
The next two questions are based upon the following:
A retailer will build a small or a large facility at a new location. Demand can be either low or high, with probabilities estimated to be and respectively.
For a small facility and low demand, the payoff is $
For a small facility and high demand, the retailer will then decide if they would further expand the facility. Not expanding will have a payoff of $ and there is a payoff of $ with expansion
For a large facility and high demand, the payoff is $
For a large facility and low demand, the retail will then decision if they would do nothing hoping the demand will grow and with payoff of $ or to promote business by advertising. The response to advertising may be either modest or sizable, with their probabilities estimated to be and respectively.
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