The objective$-$and$-$task method is $q,$

ANSWER

$$ developing the promotion budget by $1)$ defining specific promotion objectives, $2)$ determining the tasks needed to achieve these objectives, and $3)$ estimating the costs of performing these tasks

$$ setting the promotion budget to match competitors' outlays

$$ setting the promotion budget at the level management thinks the company can afford

$$ setting the promotion budget at a certain percentage of current or forecasted sales or as a percentage of the unit sales price