Question: This budgeting method entails ( 1 ) defining specific promotion objectives, ( 2 ) determining the tasks needed to achieve these objectives, and ( 3
This budgeting method entails defining specific promotion objectives, determining the tasks needed to achieve these objectives, and estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget. This method is called the
Question options:
A
competitiveparity method
B
objectiveandtask method
C
percentageofsales method
D
affordable method
E
promotional method
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