The objective of this exercise is to provide a clear and holistic brand communication plan for PeeBuddy Female Urination Device. The key areas to be addressed in the plan are as follows

Analysis of consumer and retailer behavior for the product. This includes assessing the psychological, personal, social and economic factors affecting the behavior of our end consumer. Here try and cover people of different age groups and different backgrounds/occupations

The engagement strategy, unconventional media channels or untapped triggers that PeeBuddy can use, considering our target audiences' lack of awareness about intimate hygiene and the stigmas surrounding it.

Give a proper plan on how to reach the audience, make them listen, and try this modern, essential product.

A strategy on how the brand can tap other customer segments as well.

The project entails accessing the global as well as Indian market size and trends with respect to this product, highlighting issues, underlining taboos and laying out the customer segmentation in order to produce a concrete communication plan backed by solid research. For this, we suggest you

• Use primary and secondary research to gain insights about the market, consumers and retailers to identify effective touchpoints.

• Use qualitative and quantitative data to gather insights about the motivation and preferences of our customer segments.

Answer rating: 100% (QA)

Customer touchpoints are the various stages or points where your brand interacts with customers from start to end Let us consider this example Somebody saw an ad for new sports shoes online they visit... View the full answer