The objective of this task is to create a strategic social media calendar for Contiki, per the brief

you prepared for Assignment $2.$ You will build on various strategies that we$$ve discussed

throughout the term. The idea is to assume you$$re working for the brand in the marketing

department and you$$re tasked with coming up with a creative plan. We discussed various

creative elements and strategies each week in class $$ this is your chance to put it all together.

Think of engaging with your audience and all of the various ways you can get people talking

about Contiki. Revisit your brief from Assignment $2,$ and remember who your audience is$,$ what

objectives you set, what your key message is$.$ How will all of this translate into actual content?

Which platforms will you be using?

For this task, you will create:

$1.$ One$-$month social media calendar $($you choose the dates $$ keep in mind school ends

mid$-$end April$)$

$2.1-2$ page summary explaining calendar

Tips to keep in mind:

$$ Social Media Calendar is a daily calendar and should have something on every day

$$ Do NOT cut$/$paste the same copy in each square of your calendar

$$ The summary report should explain your strategies so a marketing team could

understand your thought process and implement your plan. The summary report is not

just a summary of what you are doing each day $($on day $1$ we are posting this, and then

on day $2$ we are posting this$)$ it is meant to explain the overall strategy of your

calendar. What are the main thoughts behind what you$$re doing? Your main strategies

and ideas?

$$ Each post needs to be specific $$ what is the exact copy being used? If there are

hashtags, what are they? What kind of image will there be$?$ Which platform is this being

posted on$?$