Objective: The objective of this task is to create a strategic social media marketing calendar for the McDonald's Dollar Drink Days, per the brief you prepared for Assignment 2. You will build on various strategies that we've discussed throughout the term. The idea is to assume you're working for the brand in the marketing department and you're tasked with coming up with a creative plan. We discussed various creative elements and strategies each week in class - this is your chance to put it all together. For this task, you will create: 1. One-month social media calendar 2. 2-page summary explaining calendar 3. THREE pieces of marketing content Tips to keep in mind: Social Media Calendar is a daily calendar and should have something on every day Do NOT cut/paste the same copy in each square of your calendar The summary report should explain your strategies so a marketing team could Examples of Social Media marketing content: Instagram story series (minimum of THREE frames complete with hashtags, tags and call- to-action) Instagram in-feed video (max. 1-minute explaining contest, brand, product etc complete with caption) IGTV video (minimum 2 minutes) YouTube video with video description Email (draft the email complete with graphics, images, call-to-action) Twitter contest/giveaway (complete with hashtags and call-to-action and any necessary visuals) Facebook Sponsored Post (complete with images, call-to-action, hashtags, sponsored tag) Linkedin Sponsored In Mail Post (complete with images, call-to-action, hashtags, sponsored tag) Facebook Post (complete with images, call-to- action, hashtags, sponsored tag) Facebook Video Post Snap Chat video series (three frames) Any other digital marketing ideas should be approved before proceeding