Question: The objective: This short but intense exercise will enable you to write and apply creativity. Write a coherent and understandable message, as only effective written

The objective:

This short but intense exercise will enable you to write and apply creativity. Write a coherent and understandable message, as only effective written communication quickly establishes your reputation being a professional.

1. Write an official LETTER to all employees of your company to communicate the bad news that the company will be unable to pay the annual bonus due to less profit in the business in the last year.

What is important:

Audience analysis is key here

- Receivers response

- Effect on the future relationship

Remember:

The tone is extremely important

- People accept negative messages when delivered gently.

- Avoid being too straight or blunt.

- Find a middle ground but no sugar-coating.

- Language must convey respect to all.

How to do it:

Formation and approach

- Use a positive note before stating the bad news.

- Give them the bad news clearly with reasoning no excuses.

- Can include business reasons, nothing personal.

- Use a positive closing.

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