The Oliver family is a middle-class family living in Durban. Mr. Oliver has been a loyal...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
The Oliver family is a middle-class family living in Durban. Mr. Oliver has been a loyal customer of Vodacom for the past five years. He has cell phone contacts for himself, his wife and their two teenage children. For the past five years he has chosen contracts that include Nokia phones and free minutes, with SMS bundles as their family only needs to make calls and text messages. Recently, Mr. Oliver discovered that his bill at the end of the month was substantially more than usual. Upon investigation he found that it was due to him and his children accessing the Internet from their phones, which of course uses data. As a result, the Oliver family discovered they needed contracts that would provide them with data packages and smart phones. Mr. Oliver then discovered that MTN has a special offer that includes: four Samsung Galaxy phones, with unlimited data, for the price of two. This was the best option for the Oliver family's needs and as a result, they changed their service provider and brand of cell phone. Is the case study referring to a generic goal? Justify your answer. (2) Apply the case study and the Oliver family's needs to the Consumer Hierarchy of of brand needs and motivate your choice through use of the case study examples. Please note: This question does not require Maslows Hierarchy of needs to be discussed. (20) The Oliver family is a middle-class family living in Durban. Mr. Oliver has been a loyal customer of Vodacom for the past five years. He has cell phone contacts for himself, his wife and their two teenage children. For the past five years he has chosen contracts that include Nokia phones and free minutes, with SMS bundles as their family only needs to make calls and text messages. Recently, Mr. Oliver discovered that his bill at the end of the month was substantially more than usual. Upon investigation he found that it was due to him and his children accessing the Internet from their phones, which of course uses data. As a result, the Oliver family discovered they needed contracts that would provide them with data packages and smart phones. Mr. Oliver then discovered that MTN has a special offer that includes: four Samsung Galaxy phones, with unlimited data, for the price of two. This was the best option for the Oliver family's needs and as a result, they changed their service provider and brand of cell phone. Is the case study referring to a generic goal? Justify your answer. (2) Apply the case study and the Oliver family's needs to the Consumer Hierarchy of of brand needs and motivate your choice through use of the case study examples. Please note: This question does not require Maslows Hierarchy of needs to be discussed. (20)
Expert Answer:
Answer rating: 100% (QA)
The case study is not referring to a generic goal but rather specific consumer needs and preferences The Oliver familys needs and decisionmaking proce... View the full answer
Related Book For
Auditing A Practical Approach with Data Analytics
ISBN: 978-1119401742
1st edition
Authors: Raymond N. Johnson, Laura Davis Wiley, Robyn Moroney, Fiona Campbell, Jane Hamilton
Posted Date:
Students also viewed these marketing questions
-
Nardin Outfitters has a capacity to produce 12,000 of their special arctic tents per year. The company is currently producing and selling 5,000 tents per year at a selling price of $900 per tent. The...
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Googles ease of use and superior search results have propelled the search engine to its num- ber one status, ousting the early dominance of competitors such as WebCrawler and Infos- eek. Even later...
-
Tell whether the given side lengths of a triangle can represent a right triangle. 36, 48, and 60
-
You are examining the results of a regression estimation that attempts to explain the unit sales growth of a business you are researching. The analysis of variance output for the regression is given...
-
At December 31, 2019, Takeshi Group had a deferred tax liability of 680,000,000 resulting from future taxable amounts of 2,000,000,000 and an enacted tax rate of 34%. In May 2020, a new income tax...
-
A horizontal 1-4 heat exchanger is used to heat gas oil with saturated steam. Assume that \(h_{o}=1,000 \mathrm{Btu} / \mathrm{hr}^{-}-\mathrm{ft}^{2}{ }^{\circ} \mathrm{F}\) for condensing steam and...
-
Trans-fatty potato chips are competitively supplied. The supply curve is Demand for these potato chips is QD = 100 2P. a. Compute the equilibrium price, quantity, consumer surplus, producer surplus,...
-
Mountain Springs Water Company has two departments, Purifying and Bottling. The Bottling Department received 69,060 liters from the Purifying Department. During the period, the Bottling Department...
-
Q1 JE # 1 JE # 2 JE # 3 JE # 4 Business Insurance Annual Expense Coverage Period Here is the billing schedule of the insurance carrier. Invoice Schedule Invoice Amount Installment 1 Installment 2...
-
Analyze the problem carefully. Fill in the table correctly and answer the questions that follow. You and your seatmate are holding another die. If both of you rolled the dice at the same time, how...
-
An AA battery is connected to a parallel-plate capacitor having 6.00-cm-diameter plates spaced 4 mm apart. How much charge does the battery move from one plate to the other? Express your answer with...
-
The construction industry makes an important contribution to a nation's GDP. The relationship between construction output and GDP can be illustrated by the Bon curve shown in the figure below....
-
Anne's marginal income tax rate is 32 percent. She purchases a corporate bond for $19,000 and the maturity, or face value, of the bond is $19,000. If the bond pays 8.6 percent per year before taxes,...
-
A soccer player jogs 20 m [E], then sprints 30 m [30], using the Cartesian method of describing direction. In this problem, treat displacement to the NORTH as positive, and displacement to the EAST...
-
Read the Insider Threat from the Department of Homeland Security https://www.dhs.gov/science-and-technology/cybersecurity-insider-threat and CISA: Insider Threat Mitigation...
-
Determine whether each of these processes is reversible orirreversible. Drag the appropriate items to their respective bins. Bins: Reversible and Irreversible 1) solid melting infinitesimally slowly...
-
In the operation of an automated production line with storage buffers, what does it mean if a buffer is nearly always empty or nearly always full?
-
Astor Inc. purchased the assets of Bell Corp. A condition of the purchase agreement required Bell to retain a CPA to audit Bells financial statements. The purpose of the audit was to determine...
-
Develop an example of the type of substantive test an auditor might use to investigate notable items when ADA is performed as a risk assessment procedure.
-
Compare and contrast a compilation engagement and review engagement.
-
When randomly selecting a day of the week, it is certain that you will select a day containing the letter y, so P(y) = 1. For Exercises 510, decide whether the statement makes sense (or is clearly...
-
Use subjective judgment to estimate the probability that the next time you ride an elevator, it gets stuck between floors.
-
Because it is impossible for Thanksgiving to fall on Tuesday, the probability of Thanksgiving falling on Tuesday is 0. For Exercises 510, decide whether the statement makes sense (or is clearly true)...
Study smarter with the SolutionInn App