the one selected is wrong

View previous 5 Part 4 of 5 15 points Across the American marketplace, there are many condiments consumed regularly, including ketchup, mustard, and also However, there are regional differences as to the extent to which consumers use various condiments. On the East Coast, there is very heavy consumption of Old Bay spicy seafood seasoning. Texas is a heavy consumption site for Rudys Barbeque Sauce, which is a clove-speckled gravy-style sauce used on a vast array of foods. While sriracha sauce is used across the nation, it is substantially more heavily consumed in California than anywhere else. Sriracha sauce is originally a Thal product from the village of Sri Racha. It is a very hot spicy condiment made from a paste of chili peppers, distilled vinegar, garlic, sugar and salt. Sriracha sauce, which cannot be trademarked under that name because several competing families in Sri Racha make It, is eaten in soup, on eggs, and on burgers. It has become an Integral ingredient in many other food products such as jums, lollipops, and cocktails-even sriracha-flavored potato chips Sriracha sauce "Rock" brand, which is how the original and largest producer in the product category distinguishes itselt produces over 20 million bottles of the product annually As condiment processors develop a media plan for their respective IMCs, they need to consider several factors and evaluate different tools at their disposal. The first issue faced is to whom the brand should be promoted and which segment has the greatest market potential. Next, the brand managers and IMC coordinators must evaluate the internal and external factors influencing the media choices. Finally, the firm should assess the best locations geographically for the allocation of IMC expenditures. There are several well-developed tools and indices that can facilitate this last task. Bock References 4d. Sriracha sauce "Rock" brand has ... Sriracha sauce "Rock" brand has determined that consumption of its product tends be much higher in urban areas and declines in suburban and more rural regions. In order to keep the media expenses low, the firm determines it wil extend its current IMC to other metropolitan areas of the American market at first. Consequently, the brand would be advised to use Multiple Choice 5 Required information Multiple Choice Part 4 of 5 Survey of Buying Power Index. 1.5 points CDI-Category Development Index. eBook References BDI--Brand Development Index. GAK MRI Mediamark Research, Inc. Experian Simmons National Consumer Survey