Question: The online retailer Amazon.com has built up an impressive database of its customers, which provides data on a whole range of behaviors, such as purchase

The online retailer Amazon.com has built up an impressive database of its customers, which provides data on a whole range of behaviors, such as purchase frequencies, product preferences, and payment methods.

How does MIS-based CRM benefit Amazon.com?

	It helps the company market its products to individual customers.
	It helps the company increase its customer base

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