The operating proft benchmarks on pp$.6-7$ of each issue of the Camera $$ prone Jound

showing the industy$-$low, industy$-$average, and industry$-$high values for operating proft per

Unit sold and operating profit margin in each geographic region

always merit close attention because when these benchmarks signal that a company's

numbers in one or more geographic regions compare favorably $($peraps too favoraby$).$

managers are well$-$advised to take actions to reduce their competitiveness in the

vpcoming decision round.

a'ways merit close attention because when these benchmarks signal that a compary's

numbers in one or more geographic regions compare unfavorably Gerhaps alamingly

so$),$ managers are well$-$advised to take immediate corrective actions in the upcoming

decision round.

are of considerable value to the mandgers of companies looking for evidence that their

compary needs to cut their prices for carreras$/$diones snd spend more money on varous

marketing efforts so as to increase unit sales and market shares in one or more

geographic regions.

have the greatest value to the managers of companies whose numbers are ciose to the

industry$-$high benchmark values in one or more geographic regions.

are least valuable to the managers of companies whose values are below the industry

average benchmark