The owner of Metro Sports wishes to determine the number of advertisements to be placed in the
Question:
The owner of Metro Sports wishes to determine the number of advertisements to be placed in the selected three monthly magazines A, B and C. His objective is to advertise in such a way that total exposure to principal buyers of expensive sports goods is maximized. The percentage of readers for each magazine is known. Exposure to any particular magazine is the number of advertisements placed multiplied by the number of principal buyers. The following data may be used:
The budget amount is at the most Rs 2,00,000 for the advertisements. The owner has already decided that magazine A should have no more than six advertisements and that B and C each should have at least two advertisements. Formulate this problem as an LP model to determine the number of advertisements that should be placed in each magazine.
Auditing The Art and Science of Assurance Engagements
ISBN: 978-0133098235
12th Canadian edition
Authors: Alvin A. Arens, Randal J. Elder, Mark S. Beasley, Ingrid B. Splettstoesser