The pandemic has seemingly created a deep impact in every possible sector, industry, and bossiness around the globe. This is only the beginning and it is bound to continue for the next 2-3 years until the condition gets back to normal. The overall economic situation might continue to worsen even more than what has been anticipated.

Among the many industries-, food service is one of the most attractive and profitable ones, which has been hit badly by the pandemic all over the world and Bangladesh is not an exception. Consumers have limited visiting restaurants due to safety concerns. Many have even stopped having takeaways because of anxiety regarding infections and hygiene issues. These conscious consumers are now leaning more toward home cooked food. The restaurants that are popular for in-house dining are facing the harsh reality. For instance, S. Kabab restaurants (at Dhanmondi and Banani) have been in operation for mom than 3 decades. They are very popular for the traditional rich food like various types and flavors of kababs, biryanis, borhani, porota, naan, paya, nihari and so on. While they used to have hundreds of customers for every meal of the day (breakfast, lunch, dinner), now the restaurant barely has any customers dropping in.

If this continues for long, the operating costs will pile up, employees will strike back and the restaurant will go bankrupt. They may even have to decide to shut down its business for good. Although they have recently signed contacts with Foodpanda and Uber Eats- there are doubts if customers will order online and enjoy their food the same way they used to while dining in. Meanwhile, the number of online orders has dropped drastically as well. In addition, the customer segment, which used to dine-in at Star Kabab- may not be the ones ordering them online. All of these indicate that the restaurant must design and implement a full proof strategy to adapt to this fast approaching economic crisis and tackle the emerging challenges, before it is too late.

Let us assume that you are a Business Consultant working for Star Kabab. Based on the given scenario- answer any 2.

1. According to you- which 3 consumer sales promotion tools can help the company increase sales chitin this crisis? Identify and explain.

2.Name 2 promotional budget methods that are well suited for the given scenario. Critically analyze and explain.