The pitch presentation requires students to present a persuasive pitch demonstrating the key strategic promotional tools to
Question:
The pitch presentation requires students to present a persuasive pitch demonstrating the key strategic promotional tools to be utilised in the launch of their brand. The pitch should include reference to key objectives, the positioning and target market of the brand, key message, and a minimum of 2 tactics from each of the following promotional tools: advertising, public relations and sales promotion. Students must include a minimum of 2 executions of these tactics (eg. print/online advertisement, outdoor advertisement, social media mockups), one of which must be a media release.
Format:
It is recommended that students use the following structure to deliver their presentation:
- Brand overview (values, meaning, brand identifiers) and current market situation (including market opportunity, key competitors, proposed positioning)
- Target market
- Promotional Objectives
- Message
- Proposed promotional tactics (including minimum 2x pr tactics, 2x advertising tactics, 2x sales promotion tactics)
- Justification for proposed promotion tactics
- Timeframe (pre-launch, launch and post-launch)
Students should include a draft execution of an advertising message, and a brief media release in their supporting materials. A minimum of 5 scholarly references should be used to justify promotional recommendations.
Product content: A application called " Nutritional Motherland", Since it is the foundation on which the children body begin to grow , nutrition can play a vital role for the mother to properly feed children
the timeframe of this nutation is from pregnancy to attaining 3 years of age
The fight against persistent underweight, stunting and wasting among children in developing countries is based on appropriate maternal, infant and young child feeding practices including micronutrient deficiencies prevention and control. However, wasted children are those at immediate risk of dying and will need timely detection and correct management for their survival.
More than half of all child deaths are associated with malnutrition, which weakens the body's resistance to illness. Poor diet, frequent illness, and inadequate or inattentive care of young children can lead to malnutrition.
If a woman is malnourished during pregnancy, or if her child is malnourished during the first two years of life, the child's physical and mental growth and development may be slowed. This cannot be made up when the child is older – it will affect the child for the rest of his or her life.
Children have the right to a caring, protective environment and to nutritious food and basic health care to protect them from illness and promote growth and development.
There's plenty of food. Too much of it is going to feed animals, too much of it is being converted to fuel and too much of it is being wasted.
The app " Nutritional motherhood" could help in these areas by guiding the mother and their ones regarding nutritional requirements and its benefits since it is a content process of passing information this app can be of useful to every expecting women who cares for their baby and their nutrition which is good app for earning some good revenue.
Cornerstones of Cost Management
ISBN: 978-1285751788
3rd edition
Authors: Don R. Hansen, Maryanne M. Mowen