The pitfalls of a differentiation strategy do not include o differentiating on the basis of attributes that produces an unenthusiastic response on the part of buyers (chiefly because buyers do not perceive the differentiating features as valuable or worth paying for). o trying to charge too high a price premium for the differentiating features. O failing to emphasize and aggressively pursue the use of more value drivers than other rivals employing a broad differentiation strategy. trying to differentiate on the basis of attributes or features that are easily and quickly copied by rivals. being timid and not striving to open up meaningful gaps in quality or service or performance features vis-a-vis the product offerings of rivals. Copying, redistributing, or website posting is expressly prohibited and constitutes copyright violation. Copyright 2020 by Glo-Bus Software, Inc