The pitfalls of a differentiation strategy include

differentiating on the basis of attributes that produce an unenthusiastic response on the part of buyers $($because th perceive the differentiating features as valuable or worth paying for$).$

not pursuing the same approach to differentiation as other rivals employing a differentiation strategy.

trying to focus simultaneously on most all of the available value drivers to set the company's product offering apar of rivals.

not spending enough on advertising and promotional campaigns.

charging too low a price premium for the differentiating features.