The Pivot Point Over the last three years, the startup's revenue grew at a rate of 100 percent, it claims. The pandemic hit the country and brought operations to a grinding halt just as it was closing its last financial year and beginning a new one. "We took the hit, but then decided to stay afloat and bucked up for a pivot," says Nikhil . The two founders took the opportunity to question their business strategy and product viability during the lockdown. "At this time, our clients can try virtual events, because at this time no one would complain that a physical one would have been a better option," says Nikhil. Seeing weeks. long lockdowns bleed into months-long curfews, Nikhil and Syed realized that the pandemic wasn't going anywhere, anytime soon. Events after February started getting cancelled, and new projects did not come. But that changed after they litmus-tested their pivot. "In March, companies thought that once the pandemic subsides, they will resume the events, but now they are seeing that this is how it is going to be, and they want solutions like ours," Nikhil adds. Question: Under which of the five generic competitive strategies does the company's current strategy fall under. Do you suggest the company continues with the same strategy? a. If yes, justify in detail. b. If no, which strategy would you recommend? Explain in detail