Question: The positioning statement is marketing communication designed to influence consumer purchase decisions through information, persuasion, and reminders a promise of value to be delivered, communicated,
The positioning statement is
marketing communication designed to influence consumer purchase decisions through information, persuasion, and reminders
a promise of value to be delivered, communicated, and acknowledged
a brief statement that articulates how the marketer would like the target market to envision a product relative to the competition
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