The Positioning Statement provides direction for Marketing Strategy.

Which words target market, brand, product type, marketing mix, key benefits or point of differentiation) do NOT correctly fill in the blank for the positioning statement below:

For ______________, ___________ of all (product type) delivers ___________________ because (our brand) is (reasons to believe)

Select one:

a. key benefits or point of differentiation

b. our brand

c. our marketing mix

d. our target market