The President of your college, has granted you exclusive rights to sell food from mobile trucks (i.e. think food carts) at all campuses. 

1) What type of market research would you need at this point to refine and select a segment? . Discuss whether it would be descriptive, diagnostic or predictive and whether you would choose primary or secondary. What specific type of research (e.g. mail survey) might you use?

2) Given only that information, identify at least two market segmentation models that would provide viable segments (segments that are sustainable, identifiable, accessible and responsive).

3) Now, explain which of the two market segmentation models you would use and why. Or explain why you want to use both (& more?)

Answer rating: 100% (QA)

1 Market Research for Segment Refinement Type of Research Descriptive research would be essential at this point to understand the characteristics of p... View the full answer