Read Business Case for J.C. Penney One Price Strategy Upsets Its Customers and answer the following...

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Read Business Case for J.C. Penney One Price Strategy Upsets Its Customers and answer the following questions. https://hbr.org/2012/01/understanding-jc-penneys-risky Give an example of a type of rational and irrational decision making illustrated by the above case and explain your choice. What purpose does Walmart's price-match guarantee serve? Read Business Case for J.C. Penney One Price Strategy Upsets Its Customers and answer the following questions. https://hbr.org/2012/01/understanding-jc-penneys-risky Give an example of a type of rational and irrational decision making illustrated by the above case and explain your choice. What purpose does Walmart's price-match guarantee serve?

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Introduction The business case for JC Penneys One Price Strategy highlights a shift in pricing strategy that impacted customer behavior and perception ... View the full answer