Question: The primary difference between a good and a service, both of which are products to the marketer, Multiple Choice a direct form of customer value;
The primary difference between a good and a service, both of which are products to the marketer,
Multiple Choice
a direct form of customer value; a customer value proposition.
part of the regulatory environment; free from regulation.
exchanged; is performed free of charge.
valued by the consumer; valued only by organizational buyers.
a physical object; intangible.
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