The primary objective will be to define a marketing objective on expanding Amazon Fresh's reach via partnerships with suburban marts. It will effectively show what percentage of business is being done currently and what percentage could be achieved through partnerships with other food markets. This is an actionable objective because all the information needed is easily accessible via public records from companies such as Uber Eats and Instacart.

Said information is relevant because it can show what market percentage Amazon Fresh currently owns and what growth they could expect to see year to year.

***********If you use any references, be sure to cite the information and create a reference page. NO PLAGERISM ***********

Question 1:

Integrated Internal / ExternalAnalysis (SWOT) (At least 3-4 points per aspect) of the company Amazon Fresh

a. Strengths

b. Weaknesses

c. Opportunities

d. Threats

Question 2:

Analysis of competitivestrategy of the Company Amazon Fresh

a. What type of competitive strategy is this Companypursuing (Differentiation, Low-Cost, etc....)?

b. Does this Company havea sustainable competitiveadvantage?

c. If so, what do you think the basis for the advantageis?

d. If not, what makes you think it doesnot?