The PRIMARY way in which relationship selling creates customer value is by $\_\_\_\_\_\_\_\_\_\_.$

Group of answer choices

assigning a single sales representative to a single customer

learning the customer's needs to maintain a long$-$term relationship of trust and respect

providing cumulative discounts based on customer loyalty and the length of the customer relationship

guaranteeing fair and equitable sales practices for each customer regardless of the frequency of the purchase

guaranteeing fair and equitable prices for each client regardless of the size of the purchase