The problem is Difficulty communicating with Arabic speaker and the solution is smart pen, please write the Concept and Visions, and customers and customer development. Concept and Visions: (300 words) Identify your theme and briefly describe a specific issue (problem or area for improvement) linked to this theme. Describe a product, service, or process linked to this issue that you would like to innovate, outlines a brief description of limitations to current specification, functions, uses, and benefits if improving an existing product/service. Customers and Customer Development: (300 words) (This is extremely important. You need to have a clear idea of who your target customer is. The only way for you to be able to do this is to get out of the building" and speak with your potential customers. You will need to answer questions such as: What does the customer need? Why does the customer need it? What is the customer using today? What is the customer willing to pay for your solution? Why? How will you reach this customer? You should include both primary (or first-hand) research and secondary research, emphasizing primary over secondary.)