Question: The process by which people select, organize, and interpret information to form a meaningful picture of the world is called . It is a central

The process by which people select, organize, and

The process by which people select, organize, and interpret information to form a meaningful picture of the world is called . It is a central consideration for any marketer. When referring to branding it is espoused in the phrasing, "It is not what you say it is; it is what they say it is." selective distortion O motivation selective retention perception social cues

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