Question: The process individuals use when making a purchase decision are called _ _ _ _ . This is also the reason individuals recognize and respond

The process individuals use when making a purchase decision are called ____. This is also the reason individuals recognize and respond to the distinctive lettering used on Coca-Cola cans, the shape of the Nike swoosh, and the color of a can of Campbell soup.
Question 9 options:
marketing
database mining
consumerism
perceptual mapping
consumer behavior

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