The product is Biodegradable drink Floaties for pools

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1. Cost Structures: Describe major costs, support with primary/secondary research. Describe plans to fund costs (debt, equity), method of payment, etc. Ensure costs match items in other BMC building blocks. Discuss extra costs associated with firm's support of social issues.

Describe validation. What were outcomes? Describe pivots implemented and revalidation, if applicable.

POOL LIFE Biodegradable Drink Floaties Email: Pool.Life @GeorgeBrown.ca Phone: 123-456-7899 INTRODUCTION People who enjoy pools, lakes, and oceans lack great options for consuming drinks while enjoying the water SOCIAL NEED / PROBLEM, IMPACT People without proper equipment for drinks in bodies of water risk putting water into their drinks UNHYGENIC: This can result in infections and diseases from unclean waters contaminating drinks (Welch, 2019) DISGUSTING: Salt water from the ocean, or chlorinated pool water will ruin the taste of drinks contaminated by them (Dufour, et al, 2017) MESSY/COSTLY: Without a proper drink holder you risk spilling your delicious drinks and wasting them, as well as contaminating the water you are in UNSAFE: Attempting to hold your drink over the water limits your ability to swim and can result in inhaling water or worse depending on the depth of water SOCIAL ENTERPRISE IDEA Inflatable Floating Drink Holders (Drink Floaties) Keeps drinks free of water contamination and dilution Keeps drinks free of water born diseases Allows for drinks to be consumed safely in water Saves money by stopping drink spillage in water & prevents contamination of water by spilling Bioplastics with comparable strength to traditional plastics with little environmental impact (Jia, 2020) DIFFERENCIATION - WHY POOL LIFE? Pool Life holds exclusive contract for bioplastics COMPETITORS POOL LIFE preventing competitors from Eco friendly copying Bioplastics TARGET MARKET Puncture Potential Market Size: Resistant Canadians who are at least Biodegradable X moderately active: 52.1% (2010) = 37 million / 2 = 17 Easily million (Government of Cleanable Canada, 2015) Target Market Size: MARKETING, DISTRIBUTION penetration rate of 1% = 0.01 * AWARENESS: Advertise on swimming related 17 million = 170,000 units websites, trinket websites, blogs, and ocean/ Financials: pool product sites (Knezevic, 2016) SALES: $25 per pack * Target ACQUISITION: Amazon referral links, Influencer Market Size = 170,000 units * advertisement, internet ads 25 = $4,250,000 in sales RETENTION: Expanded lineup of products, NET PROFIT: $15 production discounts, product recommendation emails overhead = 50% of sales LOYALTY: Rewards program, social media therefore $4,250,000/2 = engagement, discounts and free products $2,125,000 DISTRIBUTION: Amazon, eBay, Shopify X