· The product is plant-based milk.

· Customer jobs: What is the job that your target customers are trying to get done, problem they are trying to solve, or need they are trying to satisfy?

· Customer pains: What are the negative emotions, risks or unpleasant consequences that your potential customer is currently encountering, either with the current solution, or in the absence of one?

· Customer gains: What are the outcomes or benefits potential customers either desire or would be pleasantly surprised by?

· Products and services: What is/are the product(s) or service(s) that you have designed to complete the job, solve the problem, or satisfy the need of your potential customers?

· Pain relievers: How will your product or service reduce or eliminate the pains your potential customers are currently experiencing?

· Gain creators: How will your product or service deliver the outcomes and benefits that will attract your potential customers?

Based on your consideration of the points outlined in task 1, define your value proposition by using a strategic narrative to write a compelling story of your product, service or idea. Address the following details in your answer:

· Indicate the opportunity, gap, or problem that you have selected to work on.

· Demonstrate the relevance and benefits of the idea by explaining the situation or circumstances in which the idea would be useful.

· Illustrate how this idea is different from competing ideas, to bring resolution to the story of the idea.

· What are the demographic qualities of the specific type of customer you would like to serve?

· Define your customer’s challenge, problem or motivation. What needs are you addressing for them and why is this important?

· How does your idea speak to the unique problem or motivations of your ideal customer?

Answer rating: 100% (QA)

1 Three types of jobstobedone your customer is trying to get done functional emotional and consumpti... View the full answer