The Project: High tech Products made in Turkey aren't as well-liked as their western counterparts. Imagine there is a brand new Turkish mobile phone company called "Moonlit" that makes cutting-edge technology and wants to sell it to the Turkish people so that the company may expand internationally. Let's pretend the company has hired you to do market research before the launch of its goods. Professional researchers use research phases to provide results that satisfy clients. In order to offer high-quality results for the company, you must adhere to the methods outlined below.

• Write an executive summarythe last piece to write, the first to read.
• Using the iceberg concept, define the problem that the organization could encounter, and then discuss how this problem might provide a business opportunity.
• Determine certain objectives or questions you will address as a result of the problem at hand.
• What is the nature of the mobile phone market, and how would you position your firm within it (previous studies, secondary dataliterature review)?
• Develop a conceptual framework that summarizes the most essential variables that emerged from your brief examination of the preceding point (the mobile phone industry).
• Which research design will you use to look into your conceptual framework?
• When you ask your segment, the consumers you want to inquire about, what sampling strategy (probability vs. non-probability) and data gathering method (questionnaires vs. interviews) you will employ and why?
• What do you anticipate the outcomes to be? And why is that?
• Arrange all of the points into a logical conclusion