the project idea:

We decided to pick Bakery (Bread Production) Confectionary as the product and

the suggested Brand name is 'Bonyhoney Breads'

Let us assume the company name is BONY CONFECTIONARY VENTURES.

The company produces the 'Normal Regular Sugar and Butter Bread, cakes,

sausage, biscuits, etc.

Due to the outcome of our marketing research, the Management introduced Bread

made with Pure Natural Honey with zero sugar, no additives, or preservatives. It

is a new innovative kind of Bread that is the first of its kind in the state

and country.

The Bread is assumed to be unique and different from normal regular bread. Its

made of Pure Natural Honey and in10 different flavors.

***questions and tasks to be answered:

** Marketing Strategy Recommendation

To make:

1. Recommendations on how to implement pricing strategy, customer loyalty and retention strategies.

2. Provide analysis, recommendations for improvement on the current marketing Strategies and its implementation for the product's Brand.

**Recommendation on Improvement of existing Marketing Strategy:

1.Importance of Customer retention Programs

**Conclusion

--****---please please provide professional answers with references and their APA citations please. at least 6 references..please this is my project it's very important to me..